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Google and Yahoo set timeline to meet new DMARC requirements. Have you Prepared?

Imagine a world where emails are like a bustling city street. Unsolicited messages like spam and phishing letters are like stray cars blocking the flow of legitimate communication. Just like a city council working tirelessly to maintain order, tech companies are taking action to create a safer digital environment.

Starting February 2024, Google, Yahoo, and Apple will be implementing stricter email authentication measures to prevent the spread of fraudulent messages and protect users from falling victim to scams. These measures include requiring email authentication for all messages sent to Gmail accounts, implementing stricter SPF and DKIM alignment, and making it easier for users to unsubscribe from unwanted emails.

While these new standards may seem daunting, they are designed to help create a more reliable and trustworthy online experience. Think of them as the city council’s efforts to keep the streets clean and safe for everyone.

Are you prepared to meet these requirements? Here’s what you should know. 

New Email Requirements: A Guide to Protecting Your Emails

Ready to dive into the exciting world of email security? Buckle up, because we’re about to unlock the secrets of the new email requirements from Google and Yahoo. This ain’t your grandma’s email rules, folks!

First things first, **email authentication** is like a superhero shield, guarding your emails from sneaky cyber villains who might be trying to sneak in disguised. It helps prevent them from sending phishing messages under the guise of your company, which could trick your employees and compromise sensitive information.

Next up, **SPF (Sender Policy Framework)** is like a bouncer at your gates, inspecting every incoming email and making sure it’s from someone you trust. It’s like your neighborhood watch, keeping an eye out for suspicious activity.

**DKIM (Digital Mail Authentication with DKIM)** is like a secret handshake between your domain and the receiving server. It verifies that the message is truly sent by you and not some crafty imposter. It’s like a digital fingerprint that says, “This email is legit!”

Now, let’s talk about **low spam rates**. If your messages start attracting more spam reports than they used to, it might be time to rethink your sending strategy. It’s like a traffic cop who’s become overwhelmed!

For **bulk senders**, SPF and DKIM need to be up and running, and they must be implemented by companies sending emails to Gmail or Yahoo. Think of it as double security for your messages, like a two-factor authentication system for your email account.

**DMARC (Domain-Based Authentication and Reputation)** is like a digital guardian angel swooping down to protect your email domain. It verifies that your domain is legitimate and trustworthy, preventing malicious actors from hijacking it for fraudulent purposes.

Important Dates

The key dates for implementing new email authentication and DMARC policies are January 2024, February 2024, and April 2024.

Remember, Google and Yahoo have set a stricter deadline of June 1, 2024, for bulk senders to implement One-Click Unsubscribe in all commercial, promotional messages. Failure to comply with this deadline could significantly impact the deliverability of your messages to customers with Gmail, Yahoo, and Apple iCloud accounts.

So, stay on top of these dates and take the necessary steps to ensure your company’s email marketing campaign is compliant with these evolving policies. Remember, implementing email authentication and DMARC will not only ensure email deliverability but also help build trust and credibility with your customers.

Z-Tech Consulting can assist with your e-mail server configuration(s) to ensure that your organization is compliant and emails get delivered!  Contact us to get started.

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